Development and implementation of an emotional sales-platform for the sparkling wine "Belmont Trocken"

Client
Schloss Wachenheim
Product
Belmont Trocken (Sekt)
Objective

Rejuvenation of the customers.

Increase of the regional brand presence.
Increase of sales.
Content-concept

Realisation of events: «Electronic Kingdom Tour».
Use of the Loveparade 2003 as an emotional platform.
Implementation
Presentation and beverage service at events of the Electronic Kingdom Tour 2003.
- Positioning “trendy sparkling wine for young consumer”
- brand awareness trough event announcements
- Print co-operations with regard to high target group affinity

Results sorted by performance indicators (PI)):
- PI market share: negotiations for long term listings in clubs, event locations and food retailers
- PI cost efficiency: 10 million contacts within the target group (on location presence)
- PI brand sympathy: Media co-operations with all relevant scene-magazines

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