Realisation of a market test in Germany.
Positioning of “Black Tower” as an in-drink within a young, trendy target group.
To identify starting-points for regional activities with regard to the regional food retailing.
Sampling and on site sales.
Media co-operations in advance of the event.
Distribution at gas stations in the region of the event.
Results:
PI turnover: Additional sales in the region of the events.
PI brand awareness: Increase in the affine target group.
PI brand sympathy: Positive results from on location sampling.
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