Development and implementation of hoypitality-programs at major events

Clients
Privat banks and major enterprises
Events
FIFA World Cup 2006 in Germany, 2006 Olympic Winter Games Torino, UEFA EURO in Switzerland & Austria 2008
Initial Situation
Ticket demand exceeded the offer by far: unlike the Olympic Games, FIFA and UEFA chose a drawing procedure that sold the tickets directly.
FIFA and UEFA installed an extensive hospitality program and allocated according ticket contingents to fulfil the needs of the financially strong companies:
- FIFA sold the ticket distribution rights to iSe. Felten & Cie managed to negotiate a sales agreement with iSe and procured approx. 1’000 tickets to its customers.
- UEFA sold the ticket distribution rights to IMG. Felten & Cie connected 4 clients from 2006.
- Olympic Games: Direct purchase of tickets and co-operation with the IIHF for hospitality programs.

Objective
To create a premium platform for customer acquisition and above all for customer loyalty.
Implemetation

FIFA World Cup 2006, Germany:
- Realisation of the entire event for two private banks.
- Planning and Accompaniment for other clients.
UEFA EURO 2008, Switzerland & Austria 2008:
- Ticket services for several clients
- Project planning for established clients as well as new clients in Basle, Geneva, Berne, Salzburg and Vienna.
2006 Olympic Winter Games Torino:
- Realisation of a hospitality program for a client in the framework of a sponsorship- and event concept together with IIHF.
Results
Clients reported significant increase in AUM.

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