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Expertise according to Themes

Subject areas such as sport, science, environment, culture/art, and social affairs are associated with different colours. Colours can influence the visualisation of content-driven communication. The search for the right tonality needs fantasy and competence:


  • SportThe colour orange
      • Symbolic colour for optimism and joy of life.
      • Signalises open-mindedness, sociability, juvenileness, health and self-confidence.
  • ScienceThe colour yellow
      • Communicates light and joy.
      • Stands for knowledge wisdom, rationality and logic.
  • EnvironmentThe colour green
      • Colour of the grass and the forest.
      • A calming colour.
      • Stands for generosity, security, harmony, hope and regeneration of life.
  • Culture and ArtThe colour purple
      • A dignified colour.
      • Colour of the inspiration, mystic, magic and art.
      • An extravagant and exceptional colour.
      • Is also associated with piety, penitence and readiness to make sacrifices.
  • Social AffairsThe colour magenta
      • A gentle colour.
      • Mainly the colour of flowerings.
      • Stands for idealism, thankfulness, engagement, orderliness and compassion.


Source: According to the colour teachings of J. W. von Goethe und Johannes Itten