Consulting on strategic brand positioning projects,
- based on market- and company analysis in four fields:
- Company analysis (internal / external view)
- Competitor analysis
- Target group analysis
- Content research
- Felten & Cie is hereby using innovative methods and instruments to realise research ex ante and ex post: E.g. we use tools such as the instruments by WEMF (MACH studies as well as the initiated MA Sponsoring), AG.MA, BrandIndex, Semiometry and/or methods like nextexpertiser or nextmoderator for ex-ante studies. For controlling purposes we recommend for qualitative answers a touchpoint-analysis and for quantitative results we work with media evaluation.
- Evaluation, Benchmarking and Controlling
- Content selection, partnership-screening, evaluation of sponsorship proposals and review of existing partnerships.
- Implementation of management processes in the area of sponsoring and corporate (with PerforMind™).
- Individual assignments in the field of marketing and sponsoring, e.g.:
- Strategic consulting for sponsors, associations and foundations
- Contract negotiations
- Third-party opinion in difficult partnership situations
